Donating time and skills to help The Smith Family help others
The Smith Family provides disadvantaged Australian children with the tools and support to thrive at school and university. This help extends to the child’s family and community with wrap-around support, which is essential to breaking the cycle of poverty.
They fund their programs through a number of channels, including a network of retail stores where they on-sell clothing and homewares donated by the general public and organisations, like David Jones.
To help increase the cash contribution from their retail business, The Smith Family are in the process of refreshing their stores from “op shop” to an eclectic boutique of donated pre-loved and never-been-worn clothing. They are aiming to move away from a purely transactional experience, to create a contemporary retail environment with great customer service.
Given David Jones has been in the retail business for nearly 180 years, we decided to lend a some experienced hands to help bring The Smith Family’s vision to life.
John, Heliam, Bree and Karen, from our Visual Merchandising team, recently spent a day with The Smith Family's retail manager and store managers, to share some of their insights and experience about store presentation and visual merchandising principles.
The team held a workshop at David Jones’ new store at Barangaroo and then spent some time with The Smith Family at their new Marrickville store, talking about how customers shop, what inspires and motivates customers and how to engage with customers. The team also provided their insights into store layout, merchandising for different seasons and ranges, signage and ticketing, and window displays.
In the two years we have been in partnership, clothing donations made by David Jones have generated more than $100,000 in revenue for The Smith Family. Our hope is that the knowledge our team was able to share on the day translates to practical lessons that increase overall sales from The Smith Family’s retail stores, creating much needed revenue to continue funding their important work in the community.
Find out more about our Community Investment Strategy by clicking here.