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David Jones launches its Mindfully Made icons

As a part of our Good Business Journey, we are committed to sharing more information with our customers about the social and environmental impacts of the products we sell. 

So we are introducing our Mindfully Made icons to make it easier to communicate the sustainability attributes of different products and brands. To be affixed with a Mindfully Made icon, a product must have a lower environmental or social impact than an alternative, and there must be documentary evidence to verify those credentials. 

Already, more than 200 of brands stocked by David Jones hold a sustainability attribute on part or all of their range so keep an eye out for our Mindfully Made icons and information about the sustainability credentials of your purchases.

Click here to view our full list of Sustainability Attributes. 


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