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David Jones

The New Originals

EGYBOY & THE NEW ORIGINALS:

Egyboy x David Jones: Collaboration

This September, David Jones introduced nine men’s footwear and accessories brands. These are the originals, the ones that started it all. They’re the heritage and contemporary brands that have been inspired by the past and are here to redefine the future. To celebrate the launch, David Jones collaborated with Egyboy, ‘The Art Cowboy’, an artist with Pop sensibilities.

Lithuanian-born, Sydney based, Egyboy marries text and image in a witty and forthright way. He’s a modern illustrator who is influenced by Pop Art with an execution that feels urban and fresh. Like one of his heroes Basquiat, he looks everywhere for words that resonate with him and he places them on his canvas – from walls to surfboards to paper, and now shoes and accessories for David Jones.

For our collaboration, Egyboy illustrated the unique history of each brand on the hero pieces of the nine labels.

Egyboy’s work has been exhibited around Australia and the world, including at COCO (Contemporary Concerns) in Austria, the Grassi Museum in Germany and SMC/CAC Contemporary Art Centre in Vilnius, Lithuania. His collaboration with David Jones can be seen in our Market Street, Bourke Street, Hay Street, Central Plaza and Queens Plaza stores.

Egyboy’s exhibition is at David Jones from 12th – 25th September.

Keep up to date with Egyboy by following him on Instagram https://www.instagram.com/egyboy_art_cowboy/

whole collection of Egyboy products