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David Jones

How To: British Style

Pictured, from left to right: Model David Gandy; Formula One race car driver Lewis Hamilton

Think British style and you’ll be forgiven to think that it’s a posh, stuffy and altogether staid affair. Suits are key to any man’s wardrobe but whereas suits in North America are a symbol of power, for British men, it’s about tradition. It is after all, home to Savile Row, where suits have been cut, fit and made for hundreds of years and where tailors are revered for age-old techniques.

However in recent years, British men have begun to redefine their nation’s style, without forgetting their besuited heritage. Model David Gandy leads the pack with a gentlemanly wardrobe of suiting for every occasion, while Formula One champion Lewis Hamilton cuts a sharp figure in carefully tailored suits. 

Menswear designer Paul Smith has also taken innovative steps towards dynamic suit construction with ’A Suit to Travel In’. Designed to be a travel suit, it's made from crease-resistant and water repellant wool yarn. Presented in the London collections during Mens Fashion Week, the suit was put through its paces by Olympic gymnast Max Whitlock, proving that it is made for action and movement. Watch the 'A Suit To Travel In' campaign video.

Keen to capture the modern British look? Start with these iconic pieces from English heritage brands:

  • 1

    Byard Travel Suit by Paul Smith

    Known for producing 'classics with a twist,' Paul Smith has created the Byard Travel Suit which is a combination of form and function. Tailored to travel in and designed to move with you.

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  • 2

    Slim Fit Fran Shirt by Thomas Pink

    Named from a Mayfair tailor in London, Thomas Pink is known as a specialist shirtmaker brand. This 100% cotton shirt has classic Thomas Pink styling with a subtle twill striping and signature pink stitching on the last button.

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  • 3

    Wool Birdseye Waistcoat by Paul Costelloe

    A brand of British and Irish descent, it's still a family run business today. This birdseye waistcoat is crafted from pure wool and features a traditional single breasted front with five branded buttons to fasten.

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  • 4

    Spot Pattern Tie by Vivienne Westwood

    The English dame of modern punk fashion, Vivienne Westwood has created a line of designer menswear accessories. Look royal and rebellious with this classic tie in a modern blue and black print, adorned with the brand's iconic orb motif.

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  • 5

    Braylin Jacket by Hardy Amies

    Borne with a Savile Row heritage, this British-based brand offers modern luxury menswear. Bring some heritage-inspired style to your wardrobe with this sports jacket, crafted from pure wool and finished with a traditional plaid check pattern.

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  • 6

    Picton Leather Briefcase by Ted Baker

    Famous for its eclectic British designs, Ted Baker prides itself on providing quality product with a focus on detail. This smart briefcase is no exception, crafted from black leather and lined with a vibrant blue spotted fabric.

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  • 7

    Bulldog 3D Cufflinks by Simon Carter

    Inspired by Simon's love of the outdoors and all things British, these quirky British Bulldog cufflinks features an antique finish with hand set Swarovski crystals.

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  • 8

    London Oxford by Church's Footwear

    Artisanal traditions and a dedication to quality and craftmanship, Church's Footwear produces exquisitely made leather dress shoes. The London Oxford design is no exception and features a sleek cap toe complete with intricate perforated brogue detailing.

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