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David Jones

David Jones & ALNF


As a David Jones ambassador and recipient of the Australian of the Year award, Adam Goodes is used to being surrounded by an audience who hang on to his every word. And it was no different at a recent event in Minto but instead of footy fans, Adam sat in the middle of a group of small children intently listening to him read to them from a children's book. 

In partnership with the Australian Literacy & Numeracy Foundation (ALNF), David Jones is helping close the Indigenous literacy gap which shows that Indigenous children are three times less likely to reach the national minimum standard for reading and writing. 

In all communities, literacy is crucial to empower people to change their lives and make a positive difference within their communities. 

"I had a real hard time pronouncing 'hospital' when I was a kid; to the point my family made me say it at family events to get a laugh," Adam recalls of his childhood. "But reading to children not only helps them with communication but also teaches them that a book can transport them to a different place that they create in their own mind, and that the stories inside books help their imagination grow."

Adam has worked closely with David Jones and ALNF on their literacy programs. "[ALNF] have a fantastic rate of success in improving numeracy and literacy levels," he says. "They are helping children in the community get their numeracy and literacy levels up so that when they start school they are not behind the eight ball. But not only that, they are also upskilling members in the community so that they can help their children with schoolwork."

To kick off David Jones' national fundraising campaign for ALNF, Adam Goodes is hosting an in-store reading for children of all ages at the David Jones Elizabeth St store in Sydney. Find out more details here.

Purchase any book from the 22-30 May and David Jones will donate 10% of all book sales to the ALNF to fund indigenous literacy programs.


  • 1

    Spot Loves His Mum by Eric Hill

    A brightly coloured book of Spot and his mum having fun together.

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  • 2

    Dinosaur Dig! by Penny Dale

    Diggers, dinosaurs and dirt plus a bit of counting thrown in for good measure.

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  • 3

    Time For Bed by Mem Fox

    Rhyming text accompanied by soft watercolour illustrations of animal mothers sharing precious moments with their babies before they go to sleep.

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  • 4

    Peppa Pig: My Mummy

    Celebrate mummies with this adorable book brought to you by Peppa Pig and her little brother, George.

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  • 5

    New York: A Book Of Colors by Ashley Evanson

    Children will love learning about colors in the Big Apple in this gorgeous board book!

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  • 6

    Josephine Wants To Dance by Jackie French

    A very funny picture book featuring Josephine the kangaroo that looks at the importance of believing in yourself and realising your dreams.

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