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How to wear denim with everything

Photograph of two models wearing denim outfits.


Let’s face it – no wardrobe is complete without denim. This fabric is to fashion what the blank canvas is to art; the perfect foundation for any outfit and every occasion. No matter what your personal style – minimalist, eclectic, classic or cool, – we can almost guarantee you have this staple somewhere in your wardrobe. 

Whether you’re dressing down a denim jacket with a logo tee, or painting the town red in a velvet blouse worn with heels and classic jeans, denim is surprisingly versatile. 

In honour of one of fashion’s most ever-present threads, we’re here to shake things up for you with some sartorial inspiration. This season, you’re about to wear denim with everything. 


DENIM WITH LEATHER

Denim worn with leather campaign image; male and female model wearing denim and leather outfits.

If you thought you couldn’t wear black with shades of blue, think again. Forget the “rules” you thought you had to follow and channel your inner rebel with edgy ensembles featuring leather and denim. For inspiration think James Dean on his motorcycle, or basically any street style image of Kate Moss you’ve ever seen.   

DENIM WITH VELVET

Denim with velvet campaign image; two images of female model wearing denim with velvet.

Add a touch of luxe to your denim look this winter with velvet, one of the season’s must-have textural trends. A pair of architectural velvet boots with jeans is the perfect weekend look; a slinky velvet blouse tucked into high waisted skinnies, worn with sleek stilettos, will see you through from day to night.

DENIM WITH SNEAKERS

Denim with trainers campaign image; male and female models wearing denim jeans with trainers.

Achieve effortless cool with a pair of jeans and sneakers, the street style ensemble that can do no wrong. Keep the look comfortably chic by pairing your denim with iconic logo tees and relaxed knitwear. Or for a little extra depth, experiment with different styles of jeans – raw or coated denim, rinse washes, and vintage finishes.

DENIM WITH DENIM

Denim with denim campaign images.

Double denim isn’t for the faint-hearted, but the look sure packs a punch. To rock denim with denim the right way, pair different shades of the fabric together – dark indigo jeans with a faded denim jacket, or black jeans with a classic chambray shirt. For a touch of texture, anchor the look with luxe velvet boots, statement loafers, or colourful brogues.



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