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Exploring FENDI’s Ethereal Illusion

Campaign image from Fendi PreFall 2017 Image courtesy of Fendi

FENDI have put the fairy tale in fashion. 

This season the Italian house embraced its inner romantic, and we promptly fell in love. 

Pre Fall 2017 handbag by Fendi Image courtesy of Fendi

Nothing is what it seems at FENDI this winter, illusion redefining the dress code of the Fendi woman. A stylish synthesis of innovation and Italian craftsmanship, their current accessories collection exudes creativity and charm.

Inspired by the fairy tale magic of Fendi’s Pre Fall campaign, bags boast the perfect balance of sumptuous style and contemporary functionality.

Colourful explosions of flowers and cascading fringes are juxtaposed against sharp modern geometries; rainbow studs a recurring style note amid the mythical madness.  

We’re loving the newly-introduced Kan I mini, a feminine yet structured lock bag characterised by its long chains, featuring scalloped edges and dégradé studs for a quality, luxurious feel.

Keep reading to explore the latest from Fendi…