The 9 cult denim brands you need to know this season
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You deserve more than just another pair of blue jeans.
If you’ve been shopping denim long as we have, you'll know that not all jeans are created equal. Sure, most pairs go with most things, but they don’t always match your style. That’s why, when it comes to choosing denim, it’s important to be discerning.
Don’t worry, we’re here to help. Rule number one? Start with the labels that do what they do best.
Keep reading for the 9 cult denim brands you need to know this season…
Making true blue denim since 1872, Levi's is – quite literally – the creator of blue jeans. Cut from the best cloth, crafted with expert care and designed for the long haul, you’ll be making memories in your Levis all spring and summer long. This season we’re loving their Boyfriend Trucker Denim Jacket and Cropped Taper Jeans with Floral Embroidery.
CALVIN KLEIN JEANS
As iconic as cult labels get – Calvin Klein jeans are the epitome of confidence and effortless cool. Inspired by a modern American designer lifestyle, CK jeans are your go-to for innovative fits and evocative styles. This season, try their old school Logo Sweatshirt and team with a pair of Ankle Skinny Jeans with Turned Down Hem. Finish off your look with Lacoste Graduate sneakers.
Master of the subtle point of difference, FRAME is your answer for all things edgy and chic. Combining the quality of American craftsmanship with a distinctly European aesthetic, this LA-based label is known for its coveted wardrobe classics. Take your denim look to new heights this season with FRAME’s Le Studded Jacket and Le High Skinny Jeans, teamed with timeless Spring Court Slim Canvas Shoes.
If you need dark-washed skinny jeans, you should probably check out J Brand. But that’s not the only knockout style in this cult brand’s repertoire; other claims to fame include flares and ’90s-inspired cargo pants. In the business of creating timeless and sophisticated jeans, J Brand is your go-to for denim that feels as good as it fits. This season, look out for their statement Harlow Jacket, and Selena Mid-Rise Lace-Hem Crop Jeans.
Gigi Hadid can’t get enough of AGOLDE jeans. And since they dropped instore and online, neither can we. Inspired by the best of youth culture throughout the decades, this downtown LA-based label radiates an unapologetic creative spirit. Key pieces this season include the Jessie Denim Jacket and Riley High-Rise Straight Crop Jeans, styled best with a pair of mules and a basic tee.
The embodiment of everything old school denim culture represents, a pair of Neuw jeans will earn you instant street cred. Known for their serious attention to detail, this brand is all about innovation, refinement and pushing design to the limits. This season we’re loving their Madison Leather Jacket, a great throw on with the Neuw Smith High-Rise Skinny Jeans.
AG ADRIANO GOLDSCHMIED
When a brand’s DNA is rooted in denim, you really can’t go wrong. The embodiment of all things chic, sophisticated and classic, AG is in the business of making jeans that you know you’ll probably keep forever. We’ve been into AG for a long time now, but this season we’re giving them serious props for their Peter Denim Short-Sleeve Shirt, styled beautifully with the brand’s Isabelle High-Rise Straight Jeans.
If you’re on the hunt for denim that’s as creative as it is cool, Nobody jeans are for you. Imbued with integrity and creativity, every pair of Nobody jeans was born from the label’s love affair with denim, made by Nobody’s uniquely designed tools and innovative techniques. This season, salute the ’90s in this Nobody Denim Piper Skirt, worn with Denim Dylan Jacket and classic Tuxedo Shirt.
If you want a pair of jeans to live in – morning to moonlight – you can’t go wrong with Paige. Driven by her desire to help you stand tall in what you’re wearing, the brand’s founder, Paige Adams-Geller, offers designs that are instilled with a colourful spirit and chic sensibility. This season we’re loving Paige’s Danette Leather Jacket, worn with Hoxton Ultra Skinny Jeans – sharp, sophisticated, and effortlessly stylish.