Bonjour, By Johnny
Did you fall for Paris while watching Madeline when you were a girl? Us too. That’s why we know you’re going to love By Johnny’s latest drop.
This season the By Johnny woman’s Parisian dreams are coming true, thanks to a new wardrobe full of ruffles and elegant tailoring. As adventurous as it is feminine, the collection is everything you’ve always wanted your spring wardrobe to be – comfortable enough to wear on a carousel, and chic enough to wear to the Eiffel Tower.
Keep reading to explore your postcard from Paris, By Johnny…
SHOE STRING ANGLE SHIFT DRESS
A classic, fully lined LBD with a contemporary aesthetic, this By Johnny dress is a stunning and timeless piece. Pencil in design and midi in length, the garment features a triangle-neckline with feature shoe string straps. A refined backline and contrasting back split also add a sharp statement while enhancing movement.
COTTON GATHER STRAPLESS DRESS
Stunning and simple, this chic number features effortless, gathered detail, enhancing the design’s uniquely bold aesthetic. Hidden underneathis a boned bodice for comfort and support.. The gathered detail also contrasts beautifully against the form fitting pencil dress design, sitting just below the knee. The perfect classic for a silly season soiree.
MONO STRIPE FRILL MIDI SKIRT
Featuring a playful colour palette, this skirt makes a bold statement with its contemporary design and flattering shape. Sitting on the waistline, the garment’s fitted silhouette features a gathered drop frill hemline, with bold stripes enhancing its flattering fit.
NEON WEAVE V FLARE MINI DRESS + PENCIL SKIRT
Characterised by its hand-woven neon tweed, this number is as bold as it is playful. The mini design’s classic high, round neckline is thoughtfully pared back with a flirtatious v-flare hemline, enhancing movement and adding a refreshingly contemporary finish. Style with the matching Neon Flare Pencil Skirt and you’ll feel properly Parisian.
Creative Director – Jolyon Mason
Photographer – Paul Scala
Hair stylist – Chung Yang Su – Wella Professionals
Model – Sophie Katherine Jones