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Why you need to try on the bralette trend

Photography by Victoria Zschommler Styling by Tanya Levak Photography by Victoria Zschommler Styling by Tanya Levak


This underwear as outerwear trend is indecently sophisticated.

Get ready to break one of your grandmother’s cardinal fashion rules. It’s time to expose your bra, and this season it’s all about the bralette. The hybrid piece – part lace bra, part sports bra – is totally wireless and one of the most surprisingly versatile pieces you can add to your wardrobe. It deserves to be seen over your outfit as well as underneath – just ask Victoria’s Secret Angels Martha Hunt and Taylor Hill, not to mention Kendall Jenner, who have all rocked the trend. A bralette in black lace can be worn with almost everything, but why not try wearing yours over a long-line silk shirt? Or take a walk on the wild side by letting your bralette peek out from underneath a rocker tank with denim cutoffs. For evening wear, a silk bralette in ivory worn underneath some sheer black lace is a clever way to liven up a formal outfit.

Keep reading for our top 6 bralette picks.


GINIA Bralette With Silk Chiffon Insert

GINIA Bralette With Silk Chiffon Insert GINIA Bralette With Silk Chiffon Insert SHOP NOW


Beautiful and understated, this luxurious bralette is perfect for comfort or high-fashion wear. Featuring a semi-sheer insert along the top of the cups and an elasticised band, this is designer comfort at its finest.


COSABELLA Never Say Never Sweetie Soft Bra

COSABELLA Never Say Never Sweetie Soft Bra COSABELLA Never Say Never Sweetie Soft Bra SHOP NOW


A beautiful addition to any lingerie collection, the Never Say Never Sweetie Soft Bra is crafted in Italy from intricate floral lace and features softly scalloped edges that lie gently against the skin for ultimate comfort without sacrificing style.


COSABELLA Sonia Bralette

COSABELLA Sonia Bralette COSABELLA Sonia Bralette SHOP NOW

Made in Italy, the soft-to-the-touch silhouette provides modest coverage and optimum support without the need for underwire.


EMPORIO ARMANI Visibility Cotton Bralette

EMPORIO ARMANI Visibility Cotton Bralet EMPORIO ARMANI Visibility Cotton Bralet SHOP NOW

A simple but stylish cotton bralette from Emporio Armani that has a contrasting elastic band and straps that feature signature logo embroidery. A cut out detail at the back completes this look.


DISTRACTION Sheer Scallop Lace Bralette

DISTRACTION Sheer Scallop Lace Bralette DISTRACTION Sheer Scallop Lace Bralette SHOP NOW

Crafted in a soft sheer mesh with floral lace detail, this bralette brief from Distraction is a playful and sexy number. Trimmed with a stretch scalloped lace along the cups and under-band with bow and charm detail in the centre front.


EMPORIO ARMANI Visibility Lace Bralette 

EMPORIO ARMANI Visibility Lace Bralette EMPORIO ARMANI Visibility Lace Bralette SHOP NOW

The Visibility Lace Bralette from Emporio Armani boasts a see through lace design and is unlined. It features an elastic band with logo embroidery for a touch of signature style.


Save 20% when you purchase two or more* bras from David Jones' intimate apparel range from 29 April - 14 May. 

Plus, a further 5% will be donated to the Sweet Louise in NZ and National Breast Cancer Foundation in Australia. 

Complimentary bra-fitting service is available in all David Jones stores.

*In one transaction. Not in conjunction with any other offer.

Shop lingerie now