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David Jones

Buyers' Edit: Shop the Best of the VAMFF Runway 

Stay ahead of the curve with our buyers’ selects fresh off the runway.

David Jones VAMFF 2018

We’re barely halfway through this year's Virgin Australia Melbourne Fashion Festival (VAMFF) and already feeling major buzz over all the strong looks we’ve seen so far. Two-and-a-half weeks of fab fashion shows is enough to put anyone’s head (and wallet) in a spin (especially when you want one of everything), so we asked some resident experts for their top picks from this year's epic VAMFF Gala Runway Presented by David Jones. Here, womenswear buyers Teneille Ferguson, Cheryl Centen, Rachel McRae and Jessie Ferguson guide you through the season’s hottest trends – think: florals, frills and 50 shades of green, as well as timeless staples that you’ll be wearing for years to come.

Teneille Ferguson Buyer's Picks

“Emphasise your individuality with an update on maximalism with ladylike frills, contrasting textures and prints. Make a beeline for romantic feminine pieces with ruffle and sleeve details in a mixture of jewel tones, dark based florals and luxe fabrics.” 

Teneille Ferguson, Womenswear Buying Manager
Lee Mathews Hayley dress
Aje Victoire dress
Rebecca Vallance St Barts blazer
Cheryl Centen VAMFF picks

“This season it's time to mix rich autumnal colours and prints with exaggerated proportions and voluminous shapes to create a contemporary look. Flared pants, oversized coats, and new-age shapes will give you an instant edge. You can't go past investing in the quintessential leather jacket. It's a must-have!” 

Cheryl Centen, Buyer - Australian Designer & International Designer
Camilla and Marc Garbo top
Ellery Higher and Higher flare
Alexander Wang Motorcycle jacket
Rachael McRae VAMFF picks

“It's all about green this season, from acid brights to lush emeralds – inject some green goodness in your wardrobe for an instant style update. Bombers are the perfect trans-seasonal piece to take you from day to night, casual to edgy – make it your own! Expert tailoring gives you a fantastic shape, with new and interesting fits providing a modern twist on cult classics. Bec & Bridge midis should be a wardrobe staple – instantly flattering and perfect for all ages and occasions. Pare back this season with an Ena Pelly biker and heels for an effortless date-night look.” 

Rachel McRae, Buyer - Young Fashion, Contemporary Fashion, Young Designer
By Johnny bomber
Bassike High Rise pant
Bec & Bridge Jardin dress
Jessie Ferguson VAMFF picks

“Dramatic sleeve detailing featuring ties and frills is still a strong trend for winter. Go for ditsy, feminine florals in warm shades reminiscent of the rebellious ’70s. Meanwhile, sleeveless minis make a great trans-seasonal piece – perfect underneath denim jackets and military style coats as the weather cools.” 

Jessie Ferguson, Buyer - Urban Fashion
C/Meo Collective Outlines dress
Lioness Chasing Feelings dress
The East Order Zinia dress