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David Jones

Behind the Scenes of Sportscraft's SS14 Campaign

Surrounded by the vast expanse of the desert sky, shimmering white salt flats, and turquoise blue beaches, Broome provided the ultimate backdrop for the launch of the Sportscraft spring 2014 campaign.

Taking inspiration from the natural splendours of sunlight sprinkled skies to the ripples in the earth and water, the spring summer collection is relaxed and fashionably classic in style.

Take a peek at what happened behind the scenes at the shoot. Captured by renowned photographer Derek Henderson, and styled by Kim Payne, the campaign presents a fresh and modern take on what to wear for the Australian summer ahead.