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Here’s how to look amazing in simply red

Carla Zampatti jumpsuit + Kurt Geiger heels. Photography by Tim Ashton. Styling by Emma Westblade. Carla Zampatti jumpsuit + Kurt Geiger heels. Photography by Tim Ashton. Styling by Emma Westblade.


As the legendary American designer Bill Blass once said, 

“When in doubt, wear red.”

While this might sound like complete and utter nonsense – especially if your day-to-day outfits are so chronically black that you were recently mistaken for a member of the backstage crew from your local high school’s stage tribute to Gilbert and Sullivan – there is actually some truth to this rather bold piece of advice.

By Johnny + Lee Mathews By Johnny + Lee Mathews


If monochromatic dressing is a smart and easy way of making an outfit work, then dressing in all red is the smartest and easiest way to make an impression. Red is the colour of intensity and excitement. It is bold and strong. It is the life force. It’s the Valentine you give yourself on any day of the year. It’s a juicy tomato, just sliced into.

Feel invigorated yet? When selecting an outfit in red, be free to go as classic or as experimental as you like. Don’t be afraid to break things up with a cut-out or ruffle detail. Choose a shape that allows for maximum mobility – it’s likely you’ll end up on the dance floor at some point.

Trelise Cooper dress. Photography by Tim Ashton. Styling by Emma Westblade. Trelise Cooper dress. Photography by Tim Ashton. Styling by Emma Westblade.


For your next evening occasion, Carla Zampatti’s one-shouldered jumpsuit will help you put your own spin on the iconic Flamenco Lady emoji. For more casual times, try a miniskirt in leather or PVC teamed with a red cashmere knit.

If you want to tone it down even more, a red cotton T-shirt has never looked less than 100 per cent perfect when paired with super-dark denim and a pair of hoop earrings. Go on, give it a red-hot go.

Words by Emily Royal


Keep reading to shop the official shade of the season...