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Your ultimate guide to Collections Launch SS17

Photo by Don Arnold/WireImage Photo by Don Arnold/WireImage.

Say hello to everything under the sun

Your spring summer wardrobe has arrived, and trust us, it’s been worth the wait. Premiered during last night’s Collections Launch, our new season offerings embody everything there is to love about the Australian summer. From outfits for 9-5, new romantic pieces for leisurely long weekends, and glam looks for balmy nights, last night’s runway proved that we’ve got every moment of your spring and summer covered.

Photo by Don Arnold/WireImage. Photo by Don Arnold/WireImage.


Marking the end of an incredibly stylish era, last night’s event was the final parade to be held On Seven at our flagship Elizabeth Street store. Soon to be refurbished, the iconic space has hosted endless gala events and historic parades over the years, including Christian Dior’s Australian debut back in 1948.

Photo by Mark Nolan/Getty Images for David Jones Photo by Mark Nolan/Getty Images for David Jones


Part feast, part fashion show, the night kicked off with a dinner catered by Neil Perry, featuring key flavour notes from our newly launched David Jones Food offering. Upon arrival guests sipped on Veuve Clicquot while enjoying a standup entrée of freshly shucked rock oysters, before taking their seats for the main course.

And then it was time for the clothes. As the banquet table was seamlessly transformed into the evening’s runway, models emerged in the best of the new season from our stable of exclusive designers.

Jessica Gomes in Ellery. Photo by Don Arnold/WireImage. Jessica Gomes in Ellery. Photo by Don Arnold/WireImage.


Picture this: bright, tropicana prints, Victoriana inspired lace, and feminine pastel pinks, interspersed with flashes of vibrant reds. If you needed a reminder that summer was coming, last night was definitely it. Styled by JONES Magazine Fashion Director Thelma McQuillan and starring David Jones Ambassadors Jessica Gomes and Jesinta Franklin – alongside Australian supermodels Bridget Malcolm and Shanina Shaik – last night’s runway took guests on a journey from the office to the beach, and to the bar.

Bridget Malcolm in Dion Lee. Photo by Don Arnold/WireImage. Bridget Malcolm in Dion Lee. Photo by Don Arnold/WireImage.

From distressed tees and black leather jackets by cult label Aje, to pleated red dresses by Scanlan and Theodore, last night’s show showcased the breadth of our range of exclusive Australian and international designers. Crowd favourites Romance Was Born and Dion Lee were joined this year by new brands Maggie Marilyn, By Johnny and Aje, among many, many more. This was a luxe line-up of fashion’s best, for everything under the sun.

Keep reading to see our top picks from the runway…

Collections Launch makeup by M.A.C. 

Collections Launch hair by Aveda

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