Since its inception in 2005, Paige Denim
has been the go-to jeans for Hollywood celebrities like Olivia Palermo, Jessica Biel and Kendall Jenner. Its distinctly Southern California style is equal parts laid-back and sophisticated, capturing that effortlessly cool attitude of the L.A. set. And it's no small feat, even though founder and creative director Paige Adams-Geller is effectively the jean queen of the West Coast starting out as a denim fit model and consultant before launching her namesake brand.
"After years of working for the top denim brands as a fit expert and design consultant, I realized that all of the premium denim brands were designed by men and I felt that there was a need for a fresh female perspective," says Paige.
More than 10 years on and Paige Denim continues to grow from strength to strength; expanding its range to a full lifestyle collection and nabbing supermodel Rosie Huntington-Whiteley as the face of the brand in 2015.
This season sees the brand launch its menswear collection at David Jones with our very own ambassador Jason Dundas starring in the shoot. "Jason has such a positive, fun personality and was a pleasure to work with. He looked amazing in everything and we loved that he brought his own personal style to the shoot," Paige says.
Shot by renowned photographer Pierre Toussaint, the collaboration paired Jason with fellow L.A.-based Aussie Renee Bargh on a shoot set in the famous Laurel Canyon.
Shop the shoot, Night Up in the Canyon below: