Denim lovers unite! PAIGE has teamed up with Rosie Huntington-Whiteley to produce a unique range of summer fashion basics.
Produced by PAIGE founder and creative director Paige Adams-Geller in partnership with the supermodel, ROSIE HW X PAIGE is a collection of pieces reflective of the brand’s modern, edgy mood with a feminine sensibility.
The creative concept behind the range and its branding can be found in PAIGE’s Californian roots. Under Rosie’s influence, each piece conjures images of long days by the beach, and hot nights made bearable by cool margaritas. Rosie is the poster girl for classic American style that starts with the perfect pair of jeans. Tomboy style never looked so sleek.
A form-fitting silhouette is at the heart of the ROSIE HW X PAIGE look book, and boy do we wish we had Rosie’s bod to dress! Each piece is classic and versatile, and showcases wardrobe essentials, from slim-cut jeans to jumpsuits and miniskirts, to high-rise shorties. The collection features shades of powder blue, washed out and pared back with white or black linen for a simple statement. Adding a silk camisole and jet-black flares to the mix means the range can be rotated between beach and bar.
The range includes the brand’s signature denim, where added embellishments and raw cuts are right on trend. The bomber has also been reimagined in soft metallic and tie-dye versions. The dress code is relaxed, fun and flirty. “Forever and ever” is the theme of the range – evoking a sense of modern romanticism.
ROSIE HW X PAIGE is available at selected David Jones stores and online now.
Words by Hannah Gay
Take a peek at the ROSIE HW X PAIGE collection below...