The logo is back, and it’s never looked better.
We know what you’re thinking. You thought the logo trend had faded with the rise of ’90s minimalism. Once upon a time it was cool to flaunt the symbol of your favourite brand, but that was a thing of the past. To be overtly “on brand” had become one of fashion’s most cringe-worthy clichés. Not so long ago, that was kind of true – but not anymore.
As seen in the street style pics from New York Fashion Week, we are experiencing a great brand renaissance, a return of all the logo-emblazoned attire we’d shoved into the darkest corners of our closets. Throwing all subtlety to the wind, some of the biggest names in fashion are – once again – brandishing their brands with pride; a move that has already gained rapid momentum on the streets.
Whether you’ve always had a love for Calvin Klein, or a bit of a thing for Armani, now’s the time to flaunt your fan-status to the fashion crowd.
Keep reading to shop the best in this season’s logo tees.