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David Jones

New In: Studio.W

Every woman, even those who allow themselves a substantial wardrobe budget, (a.k.a. shopaholics) have stood in front of their closet wondering "What do I wear?" And though a designer dress may be held up or a statement top pulled out, more times out of 10, we end up wearing our trusty, oft-worn staples. These are, by their nature, pieces that makes us feel timelessly stylish and chic, plus they are easy to wear and fits the pace of our day-to-day; that is, from desk to dinner, meetings to martinis.

Classic and timeless design with a modern edge is the concept behind new brand Studio.W. Referencing all of the season's key trends but done in contemporary proportions and clean lines, the range has classic button down shirts, smart dresses, tailored jackets and versatile accessories — pieces that will soon be the go-to staples in your wardrobe.

The face of the brand this season is Joan Smalls, an international supermodel who has graced the covers of top fashion magazines like Vogue and Harpers Bazaar, and worked for famous photographers like Annie Leibowitz and Mario Testino. Dressed in Studio.W, Joan looks every bit the stylish and urbane woman: effortless and easy, elegant but with an edge.  

Watch Joan model Studio.W for a Sunday Style shoot: