Being an environmental warrior no longer means jumping on a moral high horse and spreading the message via the proverbial soapbox. These days, it's more about putting it into practice, and being effortlessly sustainable. This is especially true when it comes to fashion (where looking like a try-hard is never OK) and new brand RE:Denim has made kicking around in jeans look unapologetically cool while being environmentally friendly.
Fronting their latest campaign is Texan supermodel Erin Wasson, a model rebel if there is one, with her rock and roll looks and non-conformist style. Wearing ripped jeans and cut-off shorts, her energy is a perfect match for RE:Denim's free-spirited and street-inspired designs.
But at the heart of the brand is a commitment to putting in place environmentally friendly practices during production, from using sustainably sourced fabrics like men's and women's t-shirts made from recycled bottles and consuming less water and energy in the dyeing process.
Featuring jeans in iconic cuts and styles like boyfriend, flare and cropped skinny, alongside casual staples such as graphic tees, peasant tops and 'girlfriend-style' shirtdresses, it's a full range that is invitingly wearable with a sustainably green edge.
, exclusive to David Jones.