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David Jones

Milan Fashion Week Wrap-Up

Milan Hero

Milan has long been considered one of the fashion capitals of the world. Home to some of the most celebrated artists in history, the city has been a hub for creativity, innovation and aesthetic perfection. It doesn't matter if you're walking around the majestic Duomo or the boutiques of Brera, at every turn this city manages to take your breath away and remind you of its beauty. 

This year the message from Milan was loud and clear: if it's sporty it's hot. And we couldn't be happier, sporty couture transitions perfectly into the sizzling Australian summer. Here are our top picks, our favourite designers from Milan Fashion Week 2016.


MaxMara MFW MaxMara | Photo by Victor VIRGILE/Gamma-Rapho via GettyImages

Palm tress, bright tropical colours and visors for all occasion were on show at the Max Mara MFW showing. We loved this fresh new direction for the powerhouse fashion brand. Reminiscent of the South American athleticism on show at the Rio Olympics, the show brought femininity, sophistication and sportswear together, resulting in beautiful pieces with striking detail and on-trend prints. Hot tip: Max Mara 2017 collection is the must-have for anyone planning to holiday in the Caribbean or Ibiza. 

With exotic prints on dresses, tops and anoraks next to belted jackets and powerful colours, the collection set up tropical modernity for the year to come. 

Shop the current Max Mara collection in store now. 


Armani MFW2016 Giorgio Armani | Photo by Victor VIRGILE/Gamma-Rapho via GettyImages

Effortlessly timeless. That's what one usually thinks when one delights in the masterpieces that come from renowned Italian designer Giorgio Armani. The way he evolves his look whilst remaining true to his style is unrivalled by any other designer around. 

Blues, greys and purples layered the runway for a futuristic parade that reinterpreted the charm Armani introduced into high fashion many years ago. Rigorous in the lines but imperceptible and soft in the shapes, the collection showed how the weightless gown could be worn day or night, to the opera or a cocktail party - with Armani it's all possible. Armani's MFW collection was a story of accuracy and freedom. 

Shop the current Armani collection in store now.


Misonni MFW2016 Missoni | Photo by Pietro D'aprano/GettyImages

And just like that another fashion week came to an end. Angela Missoni wrapped up MFW just as she did her own garments, with precision, authority and beauty. Working with metallic and strong layered looks she accompanied these with bright, vibrant colours - epitomising what this fashion house has become known for. Knits were present in many forms, as were stripes and geometric patters - all mixed in Missoni way. Like Max Mara, the collection made us want to get off the couch, into the gym and out on a tropical island sipping a mojito. 

Shop the current Missoni collection in store now.