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David Jones

Shop The Trends: David Jones Opening Parade at VAMFF

The grand Royal Exhibition Building was the setting for this year's Virgin Australia Melbourne Fashion Festival. With the Festival celebrating two decades of showcasing Australian fashion and style, the new location brought a fresh energy to the week-long shows and events, which were all open to the fashion-loving public of Melbourne. 

Kicking things off was the David Jones Opening Parade presenting the largest designer line-up of the Festival, supported by Vogue Australia. Featuring a curated edit of the best of Australian and international designer fashion, the show is always a highly anticipated event; and with this year's catwalk opened by international supermodel Erin Wasson, walking alongside ambassadors Jesinta Campbell and Montana Cox, it was every bit as glamourous and spectacular as you'd expect.

In keeping with the Festival's theme of accessible and available fashion, each piece presented from the David Jones Opening Parade is available to shop now. With over 80 designers presented, here's a rundown of our favourite trends from the runway:


There's a strong romantic streak throughout the season and what better than lace to take in this trend? For the winter season, choose from intricate lace pieces from Thurley, Manning Cartell, Alice McCall and Lover.


Urbane and edgy, military-influenced designs come through in khaki and cargo pieces from RE: Denim, C&M Camilla and Marc, and T by Alexander Wang.

Nomadic Influence

Get inspired by faraway places and exotics lands and make a statement with nomadic style pieces from Camilla, KITX, Romance was Born and Bec & Bridge.

Denim Hits

Expect to expand your denim wardrobe this season with new denim styles from Frame Denim, Citizens of Humanity and J Brand. Our pick? The cropped flare jean.

New Romantics

Contrast long, floaty dresses with leather jackets and wool coats and add a touch of poetry to your winter ensemble. Look to Strateas Carlucci, Bianca Spender and Willow for the best pairings of this trend.