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David Jones

Guineas Day 2016

Caulfield hero 1

Gone are the days when people would dress up to be seen in ‘civil’ society. With masquerade balls and debutantes become less frequent every year, there is seldom an opportunity when one is able to dress to the nines without appearing ostentatious and out of place; increasingly smart casual and loungewear are dominating what most Australians wear to social events. Racing however is different.

As one of the few events left in the social calendar that demands of its attendees a strict dress code, racing is a nostalgic reminder of the sophistication and grandeur of yesteryear. This could well be due to the fact that there are certain things in life that go hand in hand no matter what: strawberries and cream, champagne and caviar, a day at the beach on a hot summer’s day. For spring it’s racing, and racing is fashion (with perhaps a cheeky gamble on the side). 

Olympia & Nadia Olympia Valance & Nadia Bartel

Guineas Day at Caulfield is by all intents and purposes the commencement of the Melbourne Spring Racing Season. It’s the day that sets the tone for the racing season to come and provides an opportunity for those in attendance to show off their fashion, set their style, and ostensibly set the bar for races to come. 

The David Jones fashion stable provided runway showings that delighted race-goers and highlighted the trends to incorporate into your wardrobe this racing season.  Romance Was Born spoke to the colour trend of the season: Khaki; Alice McCall brought frills and pastel blues, Manning Cartell was all about lace and for the men of the races it was about bold prints and  prominent accessories.  David Jones’ racing ambassador Olympia Valance looked stunning in Thurley alongside Melbourne Racing Club ambassador Nadia Bartel, flawless in Dion Lee. Model Elyse Knowles also nailed it with an amazing Alice McCall suit. 


Elyse Elyse Knowles

Guineas Day however is just the tip of the iceberg, a teaser for what’s to come. On Saturday 15th of October the Caulfield Lounge, partnered by David Jones, with brand ambassadors Jessica Gomes, Jesinta Campbell and Jason Dundas, will be the event to keep your eyes on (excluding of course the actual race!).

Getting Race Ready? Shop the spring racing looks now

Alice McCall Alice McCall
Thurley Thurley
Romance Was Born Romance Was Born
Jack London Jack London
KitX KitX
Armani Armani