• Fashion
  • Beauty
  • Lifestyle
  • Men's Style
  • All
  • Trending
  • Style Stories
  • Style Tips
  • The Edit
  • All
  • Beauty Review
  • Beauty Trends
  • How To
  • All
  • Food
  • Home Decor
  • Gift Guides
  • All
  • Trending
  • What To Wear
  • Iconic Men
  • Mr Jones
David Jones

Ginger & Smart SS15: Latitude

The design duo behind Ginger & Smart presented a quietly beautiful show inspired by the conflicting tensions of strength and fragility found in nature. Broken down to its essence, the collection was soft and feminine exquisitely contrasted with tough and edgy detailing.

The Atmosphere
With but four rows and a middle section with seats, the theatre where the Ginger & Smart SS15 show was held was packed from the media pit to the aisles of standing guests. The metallic copper runway ran a tight square in the centre of the room, and the audience including blogger Zanita Whittington, Harper's Bazaar editor-in-chief Kellie Hush, and model Nikki Phillips, were soon craning their necks down the runway eager to see the next look once the show started.


The Collection
The collection presented had a slightly undone feel with dropped hems, fluid tailoring and wide sleeves. But the vision and mood of the range really came alive with its nature-inspired prints and fabrications, which saw spliced mesh tops recalling cracked earth and rock formations, innovative mosaic lace and banksia leaf prints referencing Southern Hemisphere flora, and feathered dresses just for good measure. 

The colour palette was predominantly soft muted tones of sand, desert rose and bronze, punctuated with sharp bursts of colour in turquoise and bright yellow. Balancing this out were accents of rose gold hardware and detailing which also helped  to ground the fluid and delicate fabrics used in the collection.


Images by Anthony Gattari