General Pants and David Jones celebrated their one year birthday partnership yesterday and as one would expect from two of Australia's leading brands the birthday bash went off!
The evening's festivities kicked off with a live set by DJ Jamie Vale before The Delta Riggs absolutely blew everyone away with their rocking performance. One would be forgiven for mistaking the Bourke Street Store for a live music venue. Customers were treated to nibblies and Absolute Botanik cocktails. Of course the real benefit of all this is the amazing product offering that customers get as a result of the partnership. Brands such as Ksubi, Stussy, Insihgt, Spencer Project, ArvustA, Zanerobe, Wrangler and Rolla's are all a result of what General Pants and David Jones have been able to achieve.
So a big happy birthday to General Pants! We've loved the past year together and can't wait for many more to come. Make sure you check out the general pants range by clicking here.