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David Jones

The Original Sexy

Provocative is a word synonymous with the brand Calvin Klein. Think back to Brooke Shields and that seductive question “You wanna know what comes between me and my Calvins?” or Kate Moss and Mark Wahlberg wearing nothing but low-slung jeans and white CK briefs. They’re images that sizzle and leave an indelible mark in our minds, not only because their sexual nature but also because they’re an intimate reflection of the hot, the young, and the curious of that time.

Now Calvin Klein has launched two global campaigns that yet again holds up a mirror to today’s sexual generation.

The Original Sexy

Fact: underwear was never as sexy before Calvin Klein. For their latest collection, the brand celebrates 'the original sexy' with a sensous campaign starring models of the moment (and social media stars) Kendall Jenner, Joan Smalls, Isabeli Fontana and Edita Vilkeviciute. Seductively shot wearing beautiful lace embroidered balconettes, chemises and bodysuits, this is underwear that is meant to be seen.

Scroll through the campaign images below:

Raw texts, Real Stories

Digital dating has created a new language of love that has flourished in a modern world of ‘hook-ups’ and Tinder dating. Capturing this zeitgeist, Calvin Klein Jeans pulls back the covers to share stories of how a modern generation approaches sexual connection in a digital world. Shot by renowned fashion photographer Mario Sorrenti, the latest campaign invites us to be spectators to an intimate exchange of flirtatious messages and sexual invitations, a.k.a. the new normal channels for modern meet-ups.

Scroll through the campaign images below: