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Breast Cancer Awareness Month


As women we put a high price on our femininity, and oftentimes, this has come to mean a certain way of looking, dressing or being. But if you take away gender politics or traditional perceptions, what it comes down to is being in control of what being a woman means to us. It’s every woman’s personal journey to define it, but what we all share is a feeling of empowerment and freedom.

This is one of the key messages behind October’s Breast Cancer Awareness Month: encouraging women to take control of their health and conduct regular breast checks. With studies showing that one in eight women at risk of breast cancer in their lifetime, the importance of monthly self-checks and (for those over 40 years of age) bi-annual mammogram screenings is paramount. 

Last week saw the re-opening of the Rose Clinic in the David Jones Elizabeth St store in Sydney, which has undergone refurbishment to double its capacity for breast screenings services. TV personality Kerri-Anne Kennerley, a breast cancer survivor herself, launched the clinic and knows the importance of early detection, “If you’ve been putting off having a mammogram, use Breast Cancer Awareness Month as an opportunity to make an appointment and encourage other women in your life to do the same. It’s twenty minutes out of your day and it could save your life."

See images from the Rose Clinic Event:

Journalist Tracey Spicer is another advocate of women being proactive about breast cancer. In the documentary, Let's Talk About Breasts, she chats openly to doctors, breast cancer survivors, and her friends on their deepest fears, concerns and encounters with the disease. She also takes us on her own mammogram screening, and in her candid way, takes away its stigma and shows us that being in control starts with getting a mammogram.

Watch the documentary:


A quick guide to self-checking your breasts:

  • Self-examine yourself at least once a month, about one week after the start of a period. 
  • Look for irregular changes or lumps and feel with the palm surface of the fingers.

Book a free appointment at the David Jones Rose Clinic by calling 13 20 50, no doctor's referrals needed. In partnership with BreastScreen Australia, David Jones houses the Rose Clinic in our CBD store locations across Australia to provide free mammograms for women over 40 years of age. 


Here's how else you can get involved:
  • 1

    NBCF Pink Ribbon Pin

    Purchase your Pink Ribbon at David Jones with all profits going towards the National Breast Cancer Foundation.

    Shop Now
  • 2

    Pink Cotton Low-Rise Trunk by HKMAN

    In partnership with the National Breast Cancer Foundation and their Real Men Wear Pink campaign, HKMan will be donating $1 from the sale of their pink style briefs.

    Shop Now
  • 3

    Peony Blush and Blender Brush Set by Bobbi Brown

    Bobbi Brown's limited edition set includes Blush in Peony and a Face Blender Brush, in support of Estee Lauder's Global Breast Cancer Awareness Campaign.

    Shop Now
  • 4

    Dramatically Different Moisturizing Lotion+ by Clinique

    A special edition of Clinique's Dramatically Different Moisturizing Lotion+ with Signature Pink Ribbon keychain.

    Shop Now