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David Jones

Alice McCall Resort 16/17: Between Us

Eschewing the traditional runway show, Alice McCall's presentation for Resort 16/17 was every bit as whimsical as the designs the brand is known for. 

Held at Gardel's Bar in Sydney's popular Porteño Restaurant, the presentation was a series of retro-inspired tableaus with models lounging and posing in sheer lace gowns, cheeky playsuits and bell sleeved mini dresses. The night was an opulent and interactive mix of part-show, part-installation and part-theatre, and drew in fashion celebrities like Margaret Zhang, Christine Centenera and Paris-based fashion stylist, Catherine Baba.

We chat to the designer about who the 'Alice' girl is and the collection of muses that inspired the presentation:

Congratulations on a great presentation! We'll get into the details of the show but first, tell us who is the 'Alice' girl you design for.

She is a wondrous, eclectic, strong, feminine being that transcends conformity with a strong sense of self…and style!

What was the inspiration behind the Resort '17 collection? 

The collection is called Between Us which is a reflection of our customers' relationship with the clothes. There is an intimacy and delicateness with fabric choices, soft chantilly laces, delicate ruffles on Cornelia laces — it's feminine, it's very 'Alice'.

Tell us about how the concept behind the presentation. 

For me, I wear many different  creative hats, not only fashion designer, but creative director, stylist, photographer and set designer. I really wanted to bring all of these creative avenues together to create an 'Alice' world. 

My aim was to create content that would have an 'editorial' feel with our beautiful models and fun sets. I loved that the audience could really become engaged in what we were showcasing by interacting with the space and our models, which created an amazing energy on the night! The event was part show, part theatre, part installation — I like thinking outside of the square and I feel this was achieved with our event. 

The models were interacting with the attendees, which is such a novel concept - how did you direct the models on the night?

I personally cast each and every girl in the show. It was a very intuitive process and was casting girls up until the day before the event. As I cast each girl, I would give her a character and direct her with movements and how I wanted her character to act. On the night I had my Lolita, my Jane Birkin, my Grace Jones — the girls that we worked with loved this! They really enjoyed the evening.

If you had to describe the Resort '17 collection in 3 words, what would they be?

Whimsical, feminine, unique.


Shop Alice McCall's current season collection.


All images by: Zak Kaczmarek/Getty Images