It’s that time of year again. The time for opening your wardrobe doors, staring wistfully at your favourite winter pieces, and for daydreaming of the garments that will surprise and delight your sartorial senses in the soon-to-be-launched season to come.
David Jones today launched its Autumn Winter 2017 campaign: live outside of the seasons. Speaking to the endless possibilities for weathering any given moment – come rain, hail or shine – in style, the campaign is headlined by American supermodel Karlie Kloss, set against a backdrop that embodies the emotive shifts in the climate of the Southern Hemisphere.
To launch the season, London-based film director Ujin Lin – whose previous clients include Prada, Calvin Klein, and Alexander McQueen – has created two distinct motion pieces, each encapsulating the boundlessness of the temperamental Australian climate.
Set in ever-changing conditions, the short films follow Kloss alongside Ruby-Jean Wilson, Yifan Zhang and Zoe Barnard, as they battle against the elements in the new collections of Australian and international designers.
Complementing these motion pieces, the Autumn Winter 2017 still campaign features David Jones ambassadors Jessica Gomes and Jesinta Campbell. Captured by the celebrated Australian photographer Hannah Scott, and styled by JONES Magazine Fashion Director Thelma McQuillan, the campaign exhibits the key trends of the AW season, including bomber jackets, luxe denim, vintage-inspired floral prints, and reimagined leather.
Those who await each new season with great anticipation will not be disappointed, with the campaign showcasing the impressive stable of brands available in-store at David Jones.
Featured names include newcomers Karen Walker and Macgraw, as well as favourites Zimmermann, Carla Zampatti, Romance Was Born, Viktoria & Woods and Dion Lee. The recent collections of international designers Valentino, Balenciaga, Aquazzura, Frame, Chloe and Alaia will also feature prominently, ensuring no Autumn Winter 2017 look, style, or trend is left behind.
'Watch the Autumn Winter 2017 Collections Launch runway live on Facebook Wednesday 1st February 2017, 8pm AEST'.