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David Jones

Backstage at David Jones AW17 Collections launch

Backstage image of female models getting ready by Sonny Photos for David Jones Collections Launch Autumn Winter 2017.


Another awe-inspiring Collections Launch has come to an official close. The models have kicked off their heels, the garments have been rehung, and the guests have left the building – minds abuzz from the spectacle that was. It won’t be long now until we can shop all that was on show, transporting our wardrobes from spring summer, and preparing our sartorial senses for autumn winter 2017. Before we unpack the new season collections one trend at a time, we’ve gathered our favourite moments from behind the scenes of this year’s Collections Launch.

Featuring secret snippets of the show that not even the front row gets to see; this is your JONES exclusive backstage edit. 


Backstage image by Sonny Photos for David Jones Collections Launch Autumn Winter 2017.

A model gets ready to take on the runway. 

Backstage image by Sonny Photos for David Jones Collections Launch Autumn Winter 2017.

A model wearing a dark and romantic look backstage.

Backstage image of four models by Sonny Photos for David Jones Collections Launch Autumn Winter 2017.

Models pausing for a moment to pose backstage. 

Backstage image of two male models by Sonny Photos for David Jones Collections Launch Autumn Winter 2017.

Getting ready to take on the Collections Launch runway in style.