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David Jones

5 Reasons We Love Ellery

Launched in 2007, Kym Ellery's eponymous brand, Ellery, has gone from strength to strength.  Recently recognised by the governing body for the French fashion industry, the Federation Francaise de la Couture, du Pret-a-Porter des Couturiers et des Createurs de Mode, Ellery is now officially on the Paris Fashion Week show schedule, an achievement only granted to two other Australian designers. Prior to that, she had the coveted opening show at this season's Mercedes Benz Fashion Week Australia in Sydney. 

As her most recent Resort '16 collection drops at David Jones (in-store and online), we list all the reasons why we're her number one fans.

Precocious Off the Shoulder Dress from Ellery's Resort '16 collection

1. She has reinvented the flare.

You've seen the exaggerated flares worn by the likes of Cate Blanchett, Solange Knowles and recently, Jessica Mauboy at the ARIAs. These flares, whether it be sleeves, pants or overall silhouette, are not just an update to an iconic silhouette from the '70s; at the hands of Kym Ellery, and tailored expertly in wool and silk, these flares have become the must-have silhouette of the modern, sophisticated woman.

2. She has nailed all the hallmarks of 'elegant grunge' in her collections.

Each piece is unconventionally luxurious yet not too polished or sophisticated. Ellery's vibe has always been insouciantly cool and after seven years' worth of collections, the brand is still going strong.

3. She uses 'real women' as models for her campaigns.

The brand's known to use strong female icons as her collections' muses, but the models fronting Ellery's clothes are also interesting women in their own right. Think ethereal beauty Gemma Ward who walked at Ellery's S/S15 opening show at Mercedes Benz Fashion Week Australia, and Prada model/radiology technician Amanda Murphy (pictured above) for the current Resort '16 campaign.

4. Her pieces are a monochromatic minimalist's wardrobe dream.

Black and white tailored pieces dominate each collection, cementing the fact that they are timeless designs made for a contemporary wardrobe.

5. The Resort '16 collection is inspired by iconic rock 'n' roll chick Anita Pallenberg.

Subtle references to the sixties pervade the collection but it's Anita Pallenberg's fascination with the occult and black magic that comes out strongly in pieces with trailing ruffled sleeves, the sombre palette and textured fabrics.

Ellery is department store exclusive to David Jones. Shop the collection.