There is much to admire about the French - their food and wine, their accents, and that ineffable effortless style that has made the phrase, 'je ne sais quoi
,' that indescribable something,
something every stylish woman strives for.
Apparently it all starts with the right lingerie. The very word, lingerie, has French origins meaning women's underwear, and conjures images of confidence and sensuality that makes us hand over our plain white cottontails for more delicate, lacy underpinnings. But that doesn't mean comfort is sacrificed, mais non!
After all, one can't appear effortless if one's pushed up, constrained or sucked in.
, the grand dame of French underwear and known to the industry as the 'Coco Chanel of lingerie,' started the now-international brand with the belief that "comfort and a perfect fit enhanced the wearer's silhouette and created a feeling that radiated from the very essence of her being."
Combining the most beautiful of French fabrics and laces with her knowledge of function, fit and fashion gained from her training as a corset maker, she created undergarments that gave the wearer a contoured and attractive silhouette but was comfortable enough to wear throughout the day. This made Simone Perele the go-to brand for working women everywhere, as well as for those who seek that certain je ne sais quoi
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Get one step closer to a French lifestyle and see Paris through the eyes of Simone Pérèle. Purchase a full-priced Simone Pérèle bra for a chance to win a trip for 2 to Paris - enter here. Competition ends 22 March 2015.