Think classic American fashion, and sportswear and denim instantly comes to mind. It's a style that is casual and relaxed at its core but also fun, fearless and never takes itself too seriously.
From new labels like T by Alexander Wang to rock star must-haves like Converse, here's some of our favourite brands putting a new twist on American classics:
T by Alexander Wang
Alexander Wang is the hottest American designer on everyone's lips. His designs are known for their "off-duty model" look and his diffusion line, T by Alexander Wang, continues this with its sport luxe vibe.
No other brand says sexy Americana than Guess Jeans. One of the first to put 'designer jeans' on top supermodels like Claudia Schiffer and Laetitia Casta, the Guess range now includes bags, shoes and accessories.
Over 100 years old and this brand has not lost its street cred cool. Worn by celebrities, rockstars, Silicon Valley geeks, and your next door neighbour, Converse is the brand that knows no class or wealth. And if that's not American, we don't know what is.
A Declaration of Style Launch Event
David Jones invites you to declare your style at our in-store launch event celebrating our best American brands, held at our Elizabeth St and Bourke St stores.
Sydney In-store Launch
Thursday 9th July, 5.30pm – 8.30pm
Level 1, Elizabeth Street Store
Melbourne In-store Launch with Guest Performers Dynamic Jazz Duo Cocoa Noire
Saturday 11th July, 12 – 3pm
Level 1, Bourke Street Mall, Women’s Store
Find out more details here.