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David Jones

Trend Alert: The New Floral

It’s said that a flower blossoms for its own joy, but every time a designer places petals on clothing it’s hard not to take some pleasure for ourselves. This season’s floral is grand, wild and artistic. These newer interpretations see boldly feminine dramatic blooms that are digitised or created by exaggerated brushstrokes - the antithesis to small-scale Liberty prints. No longer simply garden party fodder, these prints have an edgier spin, and are as equally at home in a nightclub. Look to Ginger & Smart and Josh Goot as examples: dresses are elongated and sit at the shins, and skirts are angle cut or contain extra flounce. We love this fresh take on a classic trend – you can’t help but have fun wearing it. 

  • 1

    Arcadia Shift Dress

    Ginger & Smart
    This beautiful shirt dress from Ginger & Smart is elegant piece that is perfect for your next special occasion. It features a delicate mesh neckline, lightweight fabric, floral print and a flowing skirt.

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  • 2

    Warrior Lace Mini Dress

    Feminine meets modern in the Warrior Lace Mini Dress by Lover, which features stunning French floral lace fashioned into a flattering fit and flare silhouette. Short sleeves and a grown on neckline bring demure touches to this striking style.

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  • 3

    620 Mid Rise Super Skinny With Rip

    Country Road
    Streamlined and chic with a wrap front and graphic floral print.

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  • 4

    New Shorts Beachy

    These relaxed, tailored-look shorts are the perfect thing to liven up your warm weather wardrobe. They feature a high waist, a short hem, and a bold large flower print.

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  • 5

    Arcadia Slimline Dress

    Ginger & Smart
    Perfect for your next occasion, the beautiful Arcadia Dress features a flattering slimline design, V-neck, floral print and layered skirt. A timeless addition to any woman's wardrobe.

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