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Have you heard about Selena Gomez and Coach?

Coach Selena Gomez Image courtesy of Coach

It’s not every day you get to tote a handbag named after Selena Gomez

That’s why we’re rejoicing over the arrival of Selena Gomez’s collaboration with Coach online and instore. If you love luxury leather goods and Selena’s style as much as we do, you should be excited too.

The Selena Grace – the hero of the collection – is the kind of bag that makes your own seem suddenly passé. A double-handed carryall that reflects Gomez’s effortless all-American style, it’s a go-everywhere bag built for real life. But it’s the style icon’s personal touches that set this accessory apart from all the rest, including a hangtag bearing the star’s signature, and story patches sewn inside including one that reads: to be you is to be strong.

Image courtesy of Coach Image courtesy of Coach

Inspired by a legacy of American authenticity, craftsmanship and unfussy luxury, the Selena Grace is available in three exclusive colours: Selena Black Cherry, Selena White and Selena Red – the perfect palette to complement your summer wardrobe.

To celebrate the launch of the limited edition collection, Coach spoke to Selena Gomez about style, design, and why it’s so important to love yourself first.

COACH: Tell us about the experience of designing a bag in collaboration with Coach. What was it like designing with Coach Creative Director Stuart Vevers?

SELENA GOMEZ: The relationship I’ve created with Stuart is very special. We really bonded from the beginning – we spoke for weeks and weeks before we decided to do something together. He showed me his vision of what he wants Coach to be, what it stands for, and how it’s this great American brand. It’s really great to have an influence and some control when you’re working with a brand. Having control in a situation is something that’s important to me, as a woman and as a businessperson. What they represent as a brand is something I can embody. The handbag I’ve designed has an inspirational message that comes with the bag.

C: How did you come up with the shape of the bag?

SG: I love a bag that is easy, and has room to fit my life! A bag that goes with everything is so important to me – I need to be able to have a bag for months and not change it out. I am always on the move so I literally have everything in there.

C: Can you share what was most important to have in a bag? What makes this the ultimate bag for you?


SG: I’ve really learned to appreciate that craftsmanship and small details of a bag. I think the ultimate bag is something that goes with almost everything and you don’t have to even give a second thought to if it goes with your outfit.

Image courtesy of Coach Image courtesy of Coach

C: Was there an inspiration for your Coach collaboration? Who do you envision wearing Selena Gomez for Coach?

SG: I really was just inspired by what I was looking for in a bag. It was incredible to work so closely with Stuart on the bag. That in itself was beyond inspiring. My hope is that anyone will feel drawn towards the bag. Even with my music it’s so interesting to see the diversity in my audience when I am on tour. That makes me really happy.

C: Tell us about “Selena Red”? How did you find the perfect red?

SG: I think everyone has a colour that has some significance, gives you an instant confidence boost. For me, red is both classic and has an edge. I definitely have noticed over the years I tend to wear red often.

C: There are some very personal touches on the bag – can you tell us about the saying that reads “love yourself first”?

SG: I’ve spoken in the past about how important it is to be true and honest with yourself. I have spoken with my fans about the importance of taking care of yourself. I am so lucky to get to be creative in my life, and work on a variety of projects. But it is very important to make time for yourself, listen to yourself, and be kind to yourself. 

Keep reading to check out the Selena Grace...