I can definitely express emotion through flowers that
I couldn’t with words or in any other way.
- George Low
Floral designer George Low, stylist of David Jones’ Spring Flower Show, got his start in floristry in Sydney in 1988, but he had a passion for flowers from a young age.
“I was always drawn to the inspiring colours and patterns that are found in nature,” George says.
To this day he still enjoys the challenge of working with the individual shape and texture of each bloom:
“You can never create the same design twice.” And the powerful emotions that flowers can evoke are unforgettable. “Flowers have the power to make people happy like nothing else,” he says.
“I love seeing the recipient smile and that it has made their day knowing someone is thinking of them. There’s just nothing better for me.”
MODERN MOTIF I can definitely express emotion through flowers that I couldn’t with words or in any other way. I like to keep the recipient and sender in mind as I’m working and make something really personal and bespoke to suit the occasion. I have known most of my customers for many years, so I love tailoring my work to create something beautiful just for them.
S P R I N G A C T I O N
George has been creating displays for the David Jones Spring Flower Show for 29 years. “It is one of the biggest events on the floral calendar and requires attention and planning all year round,” he says. He and business partner Elizabeth Johnson of Seed Flora begin preparing for the show, which features around 150,000 blooms, about three months beforehand, but keep the theme under wraps because they “love giving everyone a nice surprise in September”.
Words by Natalie Walton
The annual David Jones Flower Show at the Elizabeth Street Store in Sydney is in its 32nd year. 30 specialist florists have spent over 10,000 hours and used 150,000 fresh flowers to design this year’s show. It is the largest public event for David Jones and runs daily from 31st August 2017 to 10th September 2017.
Explore the Flower Show