Have you joined the Fashion Revolution?
On April 24th in 2013, the Rana Plaza building in Bangladesh collapsed. 1,138 people died and another 2,500 were injured, making it the fourth largest industrial disaster in history.
The event led to the birth of the Fashion Revolution – a global movement of people and organisations working together to radically change the way our clothes are sourced, produced and consumed.
The end goal? Clothing that is made in a safe, clean and fair way.
Each year, the anniversary of Rana Plaza’s collapse marks the commencement of Fashion Revolution Week, where fashion lovers around the globe join together to ask brands – who made my clothes? – calling on designers to demonstrate their commitment to transparency across their value chains.
This year, 6 of our brands are participating in the week-long campaign, pledging their allegiance to the pursuit of a fashion industry that we can be proud of.
Keep reading to learn more about who made your clothes.
Nobody Denim’s commitment to manufacturing in Australia allows the label to respond immediately to current trends, customer needs and to remain Australian made. The company works hard to maintain a safe and ethical workplace, earning them a well-deserved accreditation with Ethical Clothing Australia.
"Nobody Denim is proud of its commitment to local manufacturing and the conditions in which its clothing is made. Fashion Revolution provides us a platform to showcase our workers and their skills.
Through a transparent supply chain and manufacturing items closer to their end destination, Nobody Denim has reduced logistic costs, environmental impact and increased productivity."
- Ben Esakoff, Brand Director of Nobody Denim.
Founded by Ryan Lobo and Ramon Martin, Tome’s sustainability savvy not only keeps their value chain cleaner, it keeps their designs more creative. An example of the label’s commitment to the reworking of fabrics can be found in their famous pieced-together jeans, with all upcycled denim sourced from stockpiles in factories. To reduce waste even further, the design duo also combs through Tome’s archives to reworks old shirting into new styles.
"Sustainability is a holistic approach to our business."
- Ramon Martin, Co-founder of Tome
Ginger and Smart
Founded in 2002 by Sydney-based sisters Alexandra and Genevieve Smart, Ginger and Smart is a committed advocate of socially responsible business. Differentiating themselves from fast fashion garments, the designers strive to create high quality clothing with a low impact on our global environment.
Setting the standard for many other local labels, Ginger and Smart were one of the first Australian businesses to be accredited by Ethical Clothing Australia in 2008.
“We believe it is our responsibility as designers to source and manufacture ethically and sustainably. Fashion Revolution unites the industry by raising awareness and celebrates positive change.”
- Genevieve Smart, Co-founder of Ginger and Smart
When surfing legend Kelly Slater and acclaimed designer John Moore founded Outerknown, they believed they had an obligation to build better products, and to understand the way our consumption impacts the world around us. Ever since, the designers have lifted the lid on their supply chain, inviting consumers to join them on their sustainable journey.
"We hope that sustainability becomes a trend which all brands want to implement, so the conversation is talking strictly about the clothing and the design.”
- Kelly Slater, Co-founder of Outerknown.
Ethical sourcing and sustainability have become an integral part of Tigerlily’s philosophy. The Australian label are 100% committed to making an educated change towards better practices and conditions for the industry, this year focusing on worker empowerment and further sustainable printing methods.
“For the past 2 years, we have actively taken part in Australian fashion industry forums with Australian NGO’s, Fashion Revolution, Baptist World aid and Stop the Traffik. We believe in working together as in industry to share knowledge and progress towards greater change.”
Family-owned and Australian-made, Humphrey Law have been manufacturing their socks in Victoria for the past 70 years. Accredited by Ethical Clothing Australia, the brand is committed to consistently improving their environmental credentials, recently installing solar panels to provide hot water for all their dyeing machines.
"Humphrey Law supports Fashion Revolution because we believe the aim of fair treatment of workers will make the world a better place. With 100% Australian manufacturing we can guarantee fair work conditions for staff and best quality and value for our customers. To ensure quality and value we buy Fine Merino Wool direct from Australian farmers and other yarns are sourced from ethical suppliers."
- Rob Law, Managing Director of Humphrey Law
“Fashion Revolution has continued to amass a groundswell of support each year with tens of thousands of people taking part so we know consumers care about the provenance of their purchases. We hope our movement continues to provide an opportunity for genuine change in how brands view their responsibility towards the makers of their garments as well as the environments they are made in”
- Melinda Tually, Fashion Revolution Australian and New Zealand Co-ordinator.