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Why we’re crushing on Coach

Photograph of COACH Spring Summer 2017 collection. Coach New York Spring 2017. Photographed by Steven Meisel.

Leather fringing, studs, and muted shades of pinks; a few things we’re loving from Coach’s latest offering.

The spirit of Santa Fe meets the Southwest in Coach’s new collection, a range defined by its hard-edged twist on femininity. 

Hinting at a novel era of American style, the brand’s SS17 campaign stars actress Chloë Grace Moretz, a muse whose distinctly New York attitude echoes strongly with Coach’s new direction.

Chloë’s ease and effortlessness of style feels relevant and very Coach,” Coach’s Creative Director Stuart Vevers said.

This confidence shows in the latest campaign, an offering with a strong and assured aesthetic. Inspired by the eclectic leather crafts of Santa Fe, handbags are embellished with custom-made rivets and studs; adorned with a rich variety of semiprecious stones. Proving that more is more, genuine snakeskin details are also injected into the collection – a nod to the American West. 

As for Coach’s classics? This season’s Swagger and Edie bags come in muted shades of pink, the perfect tones to complement your trans-seasonal wardrobe.

Experimenting with rich textures and unexpected hues, the signature bags look amazing with floral dresses and leather jackets, fine silk scarves and military boots.

Coach New York Spring 2017. Photographed by Steven Meisel. Coach New York Spring 2017. Photographed by Steven Meisel. SHOP NOW

Inspired by Coach’s new look? 

Shop the latest collection online now.