Hi Kevin! We love the Calvin Klein Performance range. Why does the time feel right now to launch Calvin Klein Performance in the Australian market?
Timing is everything, and there has been such huge growth in the activewear market recently that it felt like the right time to bring Calvin Klein Performance to Australia. Australia has always been at the forefront of outdoor activities and having an active and healthy lifestyle and the Calvin Klein Performance line features pieces that can seamlessly transition from the gym to everyday activities. The line blends all of the brand’s iconic, American aesthetics of functional, streamlined and sexy clothes with innovative details used in activewear.
What are your thoughts on the increasingly blurred lines between sportswear, streetwear, and even high fashion?
Functionality and fashion have always been my design mantra, and I love this moment that we are in where luxe sportswear and streetwear is being mixed with activewear. I think that blurring these lines makes for a really cool, effortless look.
Can you describe the design aesthetic of Calvin Klein Performance?
Calvin Klein Performance features clean lines, classic cuts and colour palettes that seamlessly transition from the gym, the studio, the courts, and the field to complement the active lifestyles of today’s modern woman. All are designed with a modern, minimal and functional American point of view.
*Image credit: Harper's BAZAAR.