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Meet Aquazzura founder Edgardo Osorio

Edgardo Osorio, the man behind fashionfrenzy- inducing footwear brand Aquazzura. Edgardo Osorio, image courtesy of Aquazzura.

There is a special kind of magic surrounding Aquazzura’s Edgardo Osorio. Even the historical Medici building he works from has an element of enchantment about it.

Aquazzura office space found its way into Osorio’s hands after a chance meeting with a member of the Corsini family, who bought the building off the famous Medici family some 500 years ago. Is there a more perfect setting to inspire such luxurious styles? Even the brand’s list of famous followers reads like a Met Gala guest list: Giovanna Battaglia Engelbert, Rihanna, Solange Knowles, Emily Ratajkowski, Kate Bosworth and Olivia Palermo are among Aquazzura’s loyal devotees.

When Osorio’s first-ever design (the now cult-favourite “Sexy Thing” heel) first hit stores in 2013 it sold out instantly and built up a yearlong waiting list in just one month. The pompom-adorned “Wild Thing” was released a few seasons later and caused similar fervour. Does he have a trick to creating a cult style?

BERLIN, GERMANY - NOVEMBER 27: Sofia Grau (Fashion Blogger (She Comes In Colors) and owner of SCIC Swimwear, @shecomesincolors) wearing a grey Tommy Hilfiger wool coat, a black plaid Zara top, grey cropped pants COS, Chloe bag, khaki heeled ankle boots shoes Aquazzura on November 27, 2016 in Berlin, Germany. (Photo by Christian Vierig/Getty Images) Aquazzura boots.

Fashion blogger Sofia Grau wearing Aquazzura boots, Chloé Drew Mini Bag.

“You don’t really know when it’s an ‘It’ shoe or not. It’s not like you can set out to create it, but when you see a girl try a shoe on and you see everyone get excited in the showroom, you know there is something happening. It’s just magic.”

“When I do the fit trials on the models, most of the time the design changes. It really adapts to the foot,” he explains. “For me it’s about the fit, making the foot look beautiful.”

Making the foot look beautiful seems like Shoe Design 101, but the mastery with which Osorio weaves multi-strap details and innovative cuts genuinely lengthens the foot and leg – no mean feat.

“Aquazzura is all about Italy. I wanted to celebrate la dolce vita, something that makes you smile, something positive.”

Hearing him talk – and looking at his new collection – it’s hard not to feel a little buzz.

Keeping reading to shop Aquazzura online now…