Imagine: Parisian chic chiselled with a feminine hard edge, and you’ve captured the heart of IRO. Launched in 2005, the Paris-based label was founded by brothers Arik and Laurent Bitton, ex-musicians who transferred their creativity to the atelier from the stage.
Raised by parents who ran their own womenswear line, the shift from gigs to garments was a smooth transition, resulting in a label renowned for its rebellious take on effortless chic.
Attributing their success to the nonchalant ease of their French roots, IRO has earned itself a serious cult following, and it’s not hard to see why. Using only the finest quality materials, with an undeniable dedication to craftsmanship, Laurent and Arik have created a label as fitting for the runway as it is for the streets.
And we can’t get enough.
In the latest IRO collection, rebellion and romance unite. Expect to see the label’s grunge leanings give way to a new romance, featuring hints of transparency, sequin details and floral prints.
Asymmetrical lines, perforated leather and flashes of silver will characterise the label’s new release offerings; a collection that promises to turn the modern woman’s wardrobe into a grunge playfield.
Watch below to experience the latest from IRO...