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David Jones

New In: Alexa Chung for AG

British style icon Alexa Chung is launching her second collection for AG and this time, it’s Americana inspired. Think a gang of girls kicking up dust in the desert looking achingly cool and stylish, much like Alexa and her own posse of famous friends and It-girls.

But this is no Mean Girls “on Wednesdays we wear pink” type of collection, it’s a range focused on easy to wear separates, accessible designs, and of course, denim. “It’s an evolution,” says Alexa of her new collection. “The first collection was very focused and stripped back, I challenged myself to create an essential denim wardrobe. With the second collection it was more about exploring were we could take it.”

And the collection is just as covetable as the first, with girly blouses and tomboy sweatshirts, button-up A-line denim skirts, high-rise jeans in flared and skinny styles, and corduroy overalls. Get in on the gang and shop the collection, department store exclusive to David Jones, from 23 July.

Here’s a sneak peek of the new range as modelled by Alexa.

Shop Alexa Chung for AG.

Photographer: Tyrone Lebon
Stylist: Stella Greenspan
Make-up: Lisa Storey
Hair: Tina Outen
Videographer: Alyn Horton
Behind the scenes photographer: Joseph Llanes.
Shot on location in Los Angeles, CA.