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David Jones

Clean Sweep

The real secret to perfect skin lies in your cleansing ritual, according to JONES Beauty Director Danielle Jackson. Read on for her tips on finding the perfect cleanser and the right way to cleanse.

It's easy to underestimate the humble act of cleansing. But here's the deal. Good skin is impossible without cleansing well. Cleanse correctly and you'll set the stage for clear, blemish-free skin, perfectly primed to better absorb the active ingredients in your skincare. And who doesn't want to get the most of their moisturiser?  

Dating and cleansers have a lot in common - knowing your type is crucial to success. But factor in your texture preference and skin type before making your choice. Dry skin suits cream, oil or milky cleansers, while oilier or combination skin will respond well to foaming cleansers. Sensitive skins should steer clear of any products packed with fragrance, as it can exasperate irritation. Normal skin types are lucky, they can play the whole field. 

Personally I love the ritual involved in cleansing. It's like an act of self-love, a good way to start and finish your day. I tend to be quite dry (and somewhat lazy) so I love cleansing oils. They do actually suit all skin types and have the added bonus of doubling up as a makeup remover and cleanser in one. In fact, Shu Uemura built his entire makeup empire on the incredible cleansing oil he created in 1967 - the formulation was so bang-on, you can still buy the original today.  

The trick to cleansing oils is to ensure your hands and face are completely dry before applying - cleansing oils turn milky on contact with water. I like to work a couple of pumps of cleansing oil all over my face, neck and décolletage and use a warm face cloth to gently remove it all, before rinsing. Using a face cloth will gently buff and exfoliate your face, stimulating circulation. Translation? Less puffiness and more glow. Though make sure you use a clean face cloth each time to avoid breakouts. 

If you're using a foaming cleanser or gel, you'll need to remove your makeup first. Use a cotton pad soaked in makeup remover to melt makeup away then apply your cleanser in circular motions (on your face, neck and décolletage) before rinsing off. Following this ritual morning and night will transform your skin, I promise.

Shop cleansers.