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David Jones

Get The Fashion Launch Look by Aveda

Aveda was proud to be the exclusive hair partner of the David Jones S/S 2014 Fashion Launch. Two key looks were created to reflect David Jones’ theme for this season, ‘exploring extraordinary frontiers’.

“Both looks use soft, feminine texture to embody the romantic ideal of exploring”, says Aveda lead stylist for David Jones, Terri Robertson-Kirkwood. “For the first look, we prepped the hair with Pure Abundance Style-Prep, styled with Phomollient and finished with Witch Hazel Hair Spray to create a nomadic feel with a wind-swept pony and side fringe.”

The second look takes ‘exploring’ in a new direction and emulates an idyllic summer escape. “For this look, we wanted something smooth and fresh, something you would wear on a holiday in the sun”, says Robertson-Kirkwood. “Once again we created soft texture however blowdried hair using Smooth Infusion Naturally Straight to keep it sleek and flyaways at bay.”


Aveda
STEP 1. Section hair and prep by spraying Pure Abundance Style-Prep to the roots to create a base for styling. Draw a side part, starting at the edge of the eyebrow and running slightly at an angle across the head. 

STEP 2. Next apply Phomollient Styling Foam to hair, ensuring there is good coverage. 

STEP 3. Dry hair and use medium tongs through the mid-lengths.


STEP 4. Liberally spray Witch Hazel Hair Spray. Tilt hair back and sway hair side-to-side to infuse air and movement to the look. 

STEP 5. Sweep hair across the forehead to create a side-fringe and pin. Pull hair back over the ears and secure into a low pony.

STEP 6. Wrap hair around hair-tie and spray with Control Force Air Spray to secure. Finish look with a spritz of Air Control Hair Spray to achieve strength and hold, without weighing hair down. 

PRO-TIP. When drying, create texture without frizz by focusing on the root area with controlled blasts. As hair dries twist it to retain movement.

Aveda
STEP 1. Section hair and prep by spraying Pure Abundance Style-Prep to the roots to create a base for styling.

STEP 2. Next apply Smooth Infusion Naturally Straight to hair and blowdry in a downwards action to reduce frizz with a large roller brush. 

STEP 3. Once dry, section hair and starting a couple of inches below the crown, begin to backcomb to create subtle height.

STEP 4. Next create a sharp side part. Sweep hair across head to create a side fringe. Keep fringe flat on the hairline and pin behind ear.

STEP 5. Finish look with a spritz of Air Control Hair Spray to achieve strength and hold, without weighing hair down. 

PRO TIP. Keep air flowing over your roller brush to achieve smoother hair.