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David Jones


Celebrating its 30th anniversary, the David Jones Flower Show has been welcoming the arrival of spring with flowers and fragrance every year. Thousands of flowers adorn intricate structures, and international perfume and fragrance houses create breathtaking window installations for the David Jones Elizabeth St store located in the heart of Sydney. Find out about the history behind the tradition.

This year, Guerlain, Prada and Chloé are just some of the fragrance brands that have created window displays especially for the Flower Show, with illuminated botanical arrangements and glowing flowers that come alive at night showcasing this year's 'Luminescent' theme. 

Take a peek at some of their window creations and find out the inspiration behind each one:


"Inspired by Mademoiselle Gabrielle Chanel, the fragrance is created using a range of floral and woody notes as diverse as sandalwood, hyacinth and jasmine. A silhouette of the Maison on the rue Cambon in Paris made up entirely of flowers, the CHANEL window is designed to portray an exploration of a most rare and precious collection of fragrances. As the sun and moon rise and set inside the window, the flowers are illuminated in changing shades."

Shop the CHANEL range of fragrances or experience the Les Exclusifs de CHANEL fragrance collection in-store at the Espace Parfum, a concept exclusive in department stores to David Jones.


"Dior presents a modern western story. A story of a man leaving the urban rage and the shallow cities behind. He drives towards the desert, trusting the road to take him there. By day, a sky as blue as the sea, by night a rocky landscape beneath the desert sunset.The desert is the sign of his new departure, reconnecting to his wild wide for a new start. 

The new fragrance with lasting freshness, woven around a woody structure. A fierce exchange of aromas that find harmony in their differences. Sauvage, luxury in excess."



"A rose garden like no other. At the heart of Chloé is blooming roses combined with magnolias and generous peonies. The floral design takes a romantic, feminine and natural feminine feel, embracing the sense of Chloé."

Shop the Chloé's Signature Eau de Parfum.


"Inspired by all the joie de vivre of luxuriant nature bursts, the Aqua Allegoria Teazurra is light, luminous and filled with cheerful scents. Imagine an escapade in the Tropics or a daydream in a hanging garden. Full of contrasts, with sweet floral bases lifted by sparkling citrus notes, to evoke moments of serenity and joy."

Shop Guerlain's new Aqua Allegoria Teazurra launches exclusively at David Jones.


"Alaïa Paris is Azzedine Alaïa's declaration of love and allegiance to women. An Eau de Parfum that brings together flower and suede with both cool and warm notes, Alaïa Paris gives women an opportunity to wear Alaïa a fleur de peau, like a second skin."

Alaïa Maison Couture and Alaïa Parfum have worked together to create a window featuring fragrance and accessories, all exclusively available at David Jones. Shop the Alaïa Paris Eau de Parfum.

Estée Lauder

"Inspired by the new daring Estée Lauder fragrance Modern Muse Le Rouge, the window features a cascade of rich red roses, a core ingredient in the scent; and also symbolic of the confidence, glamour and boldness of the woman who wears it. This oriental fragrance is all about her signature colour of red which embodies her style, her attitude and her undeniably powerful effect on those around her."

Shop Modern Muse Le Rouge.


"We are excited to introduce Clinique Aromatics in Black, a new scent that carries succulent fruit and exotic floral notes that evoke mystery and seductive allure. 

Inspired by the modern, exquisite woman who finds the brilliance in black. Aromatics in Black is the signature scent for the woman that is truly unique, surrounded in mystery and intriguingly seductive."

Launching exclusively at David Jones, shop Clinique Aromatics in Black.

Prada Candy

"From the indulgent sophistication of Prada Candy, to the zesty and elegant Prada Candy L’Eau, to the soft and sparkling floral of Prada Candy Florale, we bring these beautiful creations to life with a pop of neon and a flash of light."

Each of the delightful Prada Candy fragrances are blended by perfumer Daniela Andrier, under the artistic direction of Miuccia Prada. Shop the Prada Candy fragrance collection.


"Working with renowned artist James Gordon, the concept is to create an authentic artistic installation that combines both flowers and foliage, mixed with water colour interpretations, reflecting the luxury of the fragrances and the vibrant notes within. 

The Creed window will celebrate the captivating ‘Acqua Originale’ Collection, a luxurious metamorphosis, both subtle and sophisticated, inspired by master perfumer Olivier Creed’s global travels and the fragrances encountered along the way - Lavender, Iris Tuberose, Geranium, Green Tea and Woods."

Shop Creed.