It’s official, the secrets are out – looking runway-ready is no longer a model exclusive, thanks to Hailey Baldwin. She’s conquered the fashion world – starring in campaigns for Guess and Topshop and walking the runway for Tommy Hilfiger and Moschino – and now Baldwin is taking on beauty. The 20-year-old model is partnering with ModelCo for the launch of her own line of cosmetics: Hailey Baldwin for ModelCo, and it’s already a hit.
The collection features Hailey’s go-to cosmetics: from dewy crème highlighters for that model-like glow, to buttery pink lipsticks for the perfect pout.
Jones caught up with the blonde-haired beauty to talk about the range, coinciding with the collection’s launch in David Jones stores.
How would you describe your beauty style?
Fresh, glowing, barely-there sexy.
What was the best part about working on the range with ModelCo Founder Shelley Sullivan (née Barrett)?
I was actually heavily involved in the creative process! It was my direction to Shelley to include all my signature go-to beauty products. I felt it was important that I reflect my personal beauty style, so I worked with ModelCo to come up with a well edited line of products that I truly use on a daily basis. I feel they very much represent my aesthetic and definitely have a “Hailey” vibe. The process was a personal labour of love to ensure that my products are innovative, illuminising and look totally HOT!
What’s your favourite product from the range?
I love that natural make-up look. That is why I created products in my Hailey Baldwin for ModelCo range to achieve this. Glow Beauty Balm is amazing for wearing on its own or as a primer and it really illuminates your skin. The Filter Contour and Glow is great for adding definition and On-the-Glow Highlighter in Spotlight gives that added sheen.
What’s one trick you learnt while working with ModelCo?
You really have to play around with the formulas to create the perfect product! I have always been obsessed with coconut oil so was super excited to [use] this in my collection. Coconut Luxe Body Oil is 100% natural, and I use it all over my body and hair. We ended up blending coconut oil, marula oil, macadamia oil and sweet almond oil to nourish and deeply hydrate skin and hair. I think we nailed the perfect formula!
The one beauty product you can’t live without?
Lip balm definitely. Hailey Baldwin for ModelCo Kiss Pot Rose Lip Balm is always in my bag.
Shop Hailey Baldwin x ModelCo online now.