We all know the name Estée Lauder. A lesser known fact is that the beauty entrepreneur had an avid love of flowers. Surrounding herself with fresh bouquets both at home and in the office, Ms Lauder’s parties became famous for their beautiful floral arrangements. This passion for blooms was inextricably entwined with her passion for scents, leading her to become a brilliant perfumer.
It was Lauder’s love of flowers that inspired the creation of Foralixir™ Dew, the latest innovation in New Re-Nutriv Ultimate Lift Regenerating Youth collection.
Alchemy might bring to mind mysticism and mysterious powers, but it’s also found in the union of beauty and science. Recent advances in skincare technology have given scientists the ability to do something akin to this ancient practice, as they harness the rejuvenating properties of unique natural ingredients.
The new Estée Lauder Re-Nutriv Ultimate Life Regenerating Youth collection combines two powerful and exotic flowers in its Floralixir™ Dew, to unlock the secret to rejuvenated-looking skin.
In Ayurvedic medicine, a traditional health practice that seeks to harmonise the three life forces – also known as doshas – for optimal mind and body functioning, the Himalayan Gentian is thought to balance all three doshas. It has remarkable staying ability, thriving in extreme altitudes of up to 3,000 metres, high UV exposure and temperatures as cold as -15°C. Its leaves are handpicked only during summer to ensure minimal harm to the plant, before its hardy molecules are extracted and concentrated to craft Floralixir™ Dew.
Nicknamed the “everlasting” flower, these white buds are often used a symbol of longevity. Despite growing in low-nutrient soil and an incredibly dry environment with extreme temperature fluctuations, these blooms flourish by conserving moisture and energy through opening and closing in line with humidity and available light. The flowers are selected at peak bloom for exclusive use in Re-Nutriv.
A powerful combination
The Re-Nutriv range features Floralixir™ Dew mixed with other lavish ingredients like South Sea pearls and 24 karat gold, making these products some of the most luxurious you can add into your daily skincare routine. The nourishing crèmes and serums encourage collagen and elastin production, resulting in a firmer, stronger, more radiant complexion.
Free Deluxe Sample
Download the JONES App, tap on the Estée Lauder tile, and present the image at any David Jones Estée Lauder counter to receive a free deluxe sample of the Ultimate Lift Regenerating Youth Crème.
One sample per customer, valid until stocks last.