If we’re completely honest, hair dryers are one of those gadgets that we often take for granted. We use it every morning and replace it only when it’s broken. It’s simple and functional, it's no wonder its design hasn't changed since it was invented 60 years ago. Or so we thought.
Dyson, the company known for reinventing household items like vacuums and fans, has stepped into the beauty arena with a new product that turns what we previously thought about hair dryers on its head. And it turns out there is much room for improvement. First launched in Japan in April 2016, the Dyson Supersonic claims to have functions and features that addresses EVERY. SINGLE. PROBLEM. we have experienced with our hair dryers.
From weight to power to noise, the Dyson Supersonic follows the Dyson tradition of intensive research and prototyping before being developed in the company's testing laboratories. Here we surveyed our Beauty Tribe team on their gripes about their hair dryers and held them up against Dyson’s newest product.
“After drying my hair, I often get a sore arm.”
The biggest and most impressive feature of Dyson’s redesign of the hair dryer is the Dyson digital motor V9, which is less than half the size of those found in standard hair dryers. And while most hair dryers have the motor in its barrel or head, making it top heavy and the cause of your sore arm, the Supersonic, which weighs just over half a kilo, has the compact motor inside its handle so the weight is redistributed and more comfortable to hold and use.
“It’s so loud, I can’t hear myself think.”
As with most motors, the smaller they are, the less noisy they are. And it’s the case for the Dyson Supersonic, which produces a high frequency noise that is inaudible to the human ear. The motor is also encased in a rubber mount to further reduce the teeny noise it does emit.
“The whole thing gets too hot, including the air, barrel and attachments.”
Another new technology built into the Dyson Supersonic is the Glass Bead thermistor which measures the temperature of the air blown out of the dryer at a rate of 20 times per second to ensure it never ever gets too hot. The hair dryer also has a clever microprocessor that allows it to self-adjust the air’s temperature so it maintains the optimum temperature at all times.
The Supersonic also comes with 3 attachments: a diffuser, a smoothing nozzle, and a styling concentrator that clips on magnetically and are protected with Heat Shield technology so that they don’t get too hot to touch.
“My hair gets dull and frizzy after drying my hair.”
True to the Dyson tradition, the research and testing done for the Supersonic was thorough, including building their own hair lab and testing on over 1,600 km of human hair. And what they discovered isn’t necessarily surprising; hair exposed to extreme heat temperatures becomes damaged and in turn, loses its shine and glossiness. But the air emitted from the hair dryer is noticeably cooler but dries better, and hair is glossy and untangled, even without using a brush while drying.
“It takes me a long time to dry my hair because my hair dryer is not powerful enough.”
While the Dyson Supersonic’s motor IS small, it is incredibly powerful with 13 blades spinning at up to 110,000 rpm. Combined with Dyson’s Air Multiplier Technology, the air blown out from its cylindrical head is high pressured and amplified so that it dries hair faster than it took for you to wash it.
Find out more about the Dyson Supersonic.
Be one of the first in Australia to try the Dyson Supersonic hair dryer.
Visit our Elizabeth St store on Saturday, 9 July for a live product demonstration, exclusive styling experiences and a celebrity Q&A session. Find out more about the event.
Saturday 9 July
12 midday to 6pm
Ground Floor, Elizabeth Street Store, Sydney