He keeps his fashion style low-key: “All of my work is pretty out there, so I like to keep it simple in the way I dress so the attention isn’t on me, but on my work.” A fine art graduate in photography turned music video director, James Chappell went from being a director’s assistant on a local feature to directing clips for the likes of Tiësto, The Bloody Beetroots, and Art vs. Science – all within three years.
Jaws, Pulp Fiction, Aliens, True Romance, and David Fincher’s Seven.
James Cameron – he’s my all-time favorite. His ability from one day being a truck driver at age 30 to deciding he wanted to direct. The way he got famous was by electrocuting some maggots on set and someone saw it and thought he was talented, and he just went from there.
Favourite music video director?
There’s a guy called Nabil [Elderkin] and he started off doing Kanye West videos. He’s the top guy.
Where do you get inspiration?
Most of the inspiration comes at night when I’m lying in bed. My brain won’t stop.
Who is the dream act you want to create a music video for?
Bat for Lashes – I really love them. Jack Ü (which is Skrillex and Diplo); Rudimental; anything with a fast pace. With an uplifting beat you can really energise your visuals. All of my stories are very propulsive.